The power of what we see when it comes to food cannot be overemphasized. If you are a restaurant owner, having exceptional Food Photography can grow your business but having food images that look inauthentic can work against the growth of your business.
As a photographer when you understand the power of appealing food photos, you will do everything within your power to take exceptional images that depict value and professionalism.
Below we share some do’s and don’ts that can take your photography from amateur to expert images when followed.
Do’s In Food Photography
1. Invest In High-Quality Equipment
The quality of your camera, lenses, and other equipment determines the final image. You want a camera with high resolution, which will capture all the important details. In addition, you should use lenses that produce images that are real and not distorted.
As a Food Photographer, you will also need some other equipment that may not be necessary for other photography genres. For example, you will need some quality props of different sizes and shapes for posing the foods. Otherwise, your images will seem like the food is hanging and not properly positioned in a natural manner.
2. Use Natural Light
Even in food photography, the light remains a primary component that can enhance or break your images. As such, you want to shoot your photos when the natural light is at its best. As you take your shots, have fun and do not panic.
Sometimes, direct sunlight results in dark shadows that are unappealing. How do you deal with that? You only need to improvise on the lighting. You may use a white sheet to improve the quality of light and brighten up the image. Also, you can utilize white and black cards to prevent light from hitting directly on the image such as placing a white food holder on a black card.
3. Try Various Angles And Dimensions
One of the secrets to great photography is to be imaginative and creative. Consider the details you want to stand out in that cuisine and as a great photographer determine the best angle that will bring out that desired outcome.
Think about the food beforehand in terms of shape, color, and size. Some cuisines look great when shooting is done just above while others look good when photos are taken from the front view. It is at your discretion to know the best angle.
Food Photography Don’ts
1. Resist From Using Your In-camera Flash
Sometimes it will be tempting to use the flash when taking your food photos. However, you should resist the temptation as the flash creates glare and reflection that may make the photo appear like the food is floating on the space. It will deny you the look of a natural food environment.
2. Don’t Take Photos Hurriedly
Great shots take time regardless of your years of experience. Sometimes, the food shots can be unpredictable because of the varying surfaces, different color combinations among other variances. As such, you want to plan your shots well and set aside ample time.
While food photography may not be as simple as you would think, the above tips should help you produce some of the best. Good luck as you endeavor to be the best in this industry.